A smiling healthcare worker wearing a blue uniform with a name tag sits attentively with clasped hands, engaging in conversation, in a warmly lit room.
A smiling healthcare worker wearing a blue uniform with a name tag sits attentively with clasped hands, engaging in conversation, in a warmly lit room.
A smiling healthcare worker wearing a blue uniform with a name tag sits attentively with clasped hands, engaging in conversation, in a warmly lit room.

Mairie de Monaco

La Mairie de Monaco présente une campagne sur les services d’aide à domicile mettant en avant le soutien quotidien aux seniors, à travers quatre films bienveillants.

Mairie de Monaco

La Mairie de Monaco présente une campagne sur les services d’aide à domicile mettant en avant le soutien quotidien aux seniors, à travers quatre films bienveillants.

LE PROJET

Nous avons accompagné la Mairie de Monaco pour créer une série de films mettant en avant son engagement auprès des seniors.

À travers ces contenus, la campagne valorise le soutien offert aux personnes en perte d’autonomie et célèbre le lien humain précieux qui les relie aux professionnels et bénévoles dédiés à leur bien-être

Année

2024

Agence/client

Colibri

Production

Little Bird Media

Categories

Publicité

Social

Trouver l’équilibre entre pudeur et profondeur.

Les acteurs du quotidien

Chaque intervenant c'est prêté au jeu de la comédie en jouant son propre rôle.

A smiling older man with gray hair is seated indoors at a table, wearing a checkered shirt, with blurred festive lights in the background and overlayed text in French.
A smiling older man with gray hair is seated indoors at a table, wearing a checkered shirt, with blurred festive lights in the background and overlayed text in French.
A smiling older man with gray hair is seated indoors at a table, wearing a checkered shirt, with blurred festive lights in the background and overlayed text in French.

LE DÉFI

Trouver l’équilibre entre pudeur et profondeur.

Nous avons opté pour une approche douce et positive, centrée sur les moments de partage, les sourires et la confiancequi unissent bénéficiaires et accompagnants.L’enjeu était de transmettre une émotion sincère, tout en reflétant la bienveillance et le professionnalisme des services municipaux.

Two women sit on a red sofa in a cozy living room, engaged in conversation, with vibrant artwork on the walls and a vase of pink tulips on the wooden coffee table, creating a warm and inviting atmosphere.
Two women sit on a red sofa in a cozy living room, engaged in conversation, with vibrant artwork on the walls and a vase of pink tulips on the wooden coffee table, creating a warm and inviting atmosphere.
Two women sit on a red sofa in a cozy living room, engaged in conversation, with vibrant artwork on the walls and a vase of pink tulips on the wooden coffee table, creating a warm and inviting atmosphere.
An elderly man and a caregiver are busy in a cozy kitchen, the man preparing ingredients at a table while the caregiver attends to a task by the stove, with sunlight streaming in through a large window, creating a warm and inviting atmosphere.
An elderly man and a caregiver are busy in a cozy kitchen, the man preparing ingredients at a table while the caregiver attends to a task by the stove, with sunlight streaming in through a large window, creating a warm and inviting atmosphere.
An elderly man and a caregiver are busy in a cozy kitchen, the man preparing ingredients at a table while the caregiver attends to a task by the stove, with sunlight streaming in through a large window, creating a warm and inviting atmosphere.
An elderly person sits on a sofa reading a book, while another person stands nearby ironing clothes next to a warm-lit lamp in a cozy living room adorned with framed artwork on the walls.
An elderly person sits on a sofa reading a book, while another person stands nearby ironing clothes next to a warm-lit lamp in a cozy living room adorned with framed artwork on the walls.
An elderly person sits on a sofa reading a book, while another person stands nearby ironing clothes next to a warm-lit lamp in a cozy living room adorned with framed artwork on the walls.

LE RÉSULTAT

Une campagne humaine et lumineuse, diffusée en TV, web et affichage, qui met en avant la dimension sociale et solidaire de la Mairie de Monaco.

Les quatre films offrent une vision réconfortante de l’aide à domicile : un soutien du quotidien, mais aussi une présence chaleureuse qui fait la différence.

The image shows a contact card for "Mairie de Monaco Service des Seniors et de l'Action Sociale" featuring contact details: a phone number, email seniors@mairie.mc, and website www.mairie.mc.
The image shows a contact card for "Mairie de Monaco Service des Seniors et de l'Action Sociale" featuring contact details: a phone number, email seniors@mairie.mc, and website www.mairie.mc.
The image shows a contact card for "Mairie de Monaco Service des Seniors et de l'Action Sociale" featuring contact details: a phone number, email seniors@mairie.mc, and website www.mairie.mc.

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