A large, ornate, coral-patterned letter 'CD' stands upright on a wooden pier, with the deep blue ocean in the background.
A large, ornate, coral-patterned letter 'CD' stands upright on a wooden pier, with the deep blue ocean in the background.
A large, ornate, coral-patterned letter 'CD' stands upright on a wooden pier, with the deep blue ocean in the background.

dior

Dior Italie au Château de la Colle Noire : une vidéo élégante retraçant un séminaire parfum et une visite de la Maison Christian Dior à Grasse.

dior

Dior Italie au Château de la Colle Noire : une vidéo élégante retraçant un séminaire parfum et une visite de la Maison Christian Dior à Grasse.

LE PROJET

Nous avons suivi Dior Italie lors d’un séminaire exceptionnel organisé autour du lancement de leur nouveau parfum.

La vidéo met en lumière les moments forts de l’événement : présentation du parfum, visite des domaines régionaux et découverte de la Cole Noire (Maison de Christian Dior) à Grasse. L’objectif était de valoriser la créativité et l’héritage prestigieux de la Maison Dior tout en retranscrivant son élégance intemporelle.

Année

2024

Agence/client

Preference event

Production

Little Bird media

Categories

Corporate

Social

Mode

Aerial view of a picturesque stone mansion with ivy-covered walls and a terra-cotta tile roof, surrounded by lush greenery and tall cypress trees, showcasing elegant architecture and serene natural beauty.
Aerial view of a picturesque stone mansion with ivy-covered walls and a terra-cotta tile roof, surrounded by lush greenery and tall cypress trees, showcasing elegant architecture and serene natural beauty.
Aerial view of a picturesque stone mansion with ivy-covered walls and a terra-cotta tile roof, surrounded by lush greenery and tall cypress trees, showcasing elegant architecture and serene natural beauty.

LE DÉFI

Créer un film récapitulatif qui traduise visuellement l’histoire et l’esprit de Dior, tout en montrant les interactions et l’engagement des collaborateurs.

Il fallait équilibrer la narration autour du lancement du parfum, des expériences dans les domaines Olfactif et de la visite de la Cole Noire, afin de transmettre à la fois le prestige de la Maison Dior et l’esprit du séminaire.

The image features a decorative, coral-patterned Dior logo resting on a wooden pier with a deep blue ocean in the background, showcasing fashion and luxury branding by the sea.
The image features a decorative, coral-patterned Dior logo resting on a wooden pier with a deep blue ocean in the background, showcasing fashion and luxury branding by the sea.
The image features a decorative, coral-patterned Dior logo resting on a wooden pier with a deep blue ocean in the background, showcasing fashion and luxury branding by the sea.
Three elegant perfume bottles, including Dior's "Sauvage" and "Miss Dior," are displayed on decorative pedestals with a backdrop of the "Christian Dior in the South of France" book under soft lighting.
Three elegant perfume bottles, including Dior's "Sauvage" and "Miss Dior," are displayed on decorative pedestals with a backdrop of the "Christian Dior in the South of France" book under soft lighting.
Three elegant perfume bottles, including Dior's "Sauvage" and "Miss Dior," are displayed on decorative pedestals with a backdrop of the "Christian Dior in the South of France" book under soft lighting.
An elegant, sunlit classical room adorned with ornate chandeliers, vintage furniture, and intricate moldings, featuring a central fireplace surrounded by antique portraits and decorative mirrors on the walls.
An elegant, sunlit classical room adorned with ornate chandeliers, vintage furniture, and intricate moldings, featuring a central fireplace surrounded by antique portraits and decorative mirrors on the walls.
An elegant, sunlit classical room adorned with ornate chandeliers, vintage furniture, and intricate moldings, featuring a central fireplace surrounded by antique portraits and decorative mirrors on the walls.

LE RÉSULTAT

La vidéo offre une immersion complète dans le séminaire Dior Italie, alliant élégance, émotion et storytelling.

Chaque moment, du lancement du parfum au visite des domaines et des diners festifs sur la croisette de Cannes est mis en valeur pour créer un récit visuel mémorable.

This elegant interior showcases a grand staircase with intricate wrought-iron railings, leading up to a softly lit landing beneath a high ceiling, adorned with a large tapestry, while a gold rope subtly guides the path against a backdrop of classic decor.
This elegant interior showcases a grand staircase with intricate wrought-iron railings, leading up to a softly lit landing beneath a high ceiling, adorned with a large tapestry, while a gold rope subtly guides the path against a backdrop of classic decor.
This elegant interior showcases a grand staircase with intricate wrought-iron railings, leading up to a softly lit landing beneath a high ceiling, adorned with a large tapestry, while a gold rope subtly guides the path against a backdrop of classic decor.

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